Telecommunication giants design their plans to maximize their profits by selling more services and maximizing customer loyalty through commitments. Most of them create plans and bundles with the sunk-cost fallacy to get consumers to use more services and spend more money. For example, they might reduce the cost of their internet service significantly when bundled with other services such as phone and cable TV. Yet many customers don’t need these services, and they end up paying more when the offer expires 12 or 24 months later. Telecommunication giants also tend to offer their plans with long-term commitments.
At blink, in addition to allowing customers to cancel their subscription at any time without penalty, we design our offers to benefit the communities we serve. We believe all should have equal access to internet service, so the only difference between our plans is the speed. We offer speed options tailored to every type of household, from light users to small families to heavy users.
In line with our desire to benefit the communities we serve, we have also established a new referral program. The current and the new client both get a $9 discount on their next bill. This way, we are able to connect more households and offer even our discounted rates to more of the people you love. You can become a blink ambassador as soon as you sign up!